Bex Confirms ExileCon is the Jumping-Off Point for Path of Exile 2's Marketing
" I read em. Not much to be seen tbh other than "beta still a while out". If there is a ton of PoE2 information coming, nobody knows about it, including their marketing & community manager. Guess we will find out here shortly. If GGG doesn't want "baseless speculation", which lol, then they should do a much better job communicating and setting expectations. The fact some people thought 4.0 was coming soon is their fault, not ours. Stop apologizing for them. "Better to remain silent and be thought a fool than to speak out and remove all doubt." - Abraham Lincoln Last edited by DarthSki44#6905 on Jun 23, 2023, 2:56:07 PM
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" Sure, someone come up with a wild theory that 3.22 could be the 4.0 beta based on nothing but wishful thinking, some people buy it for whatever reason, even though GGG never gave any indication that might be the case, and it's their fault for making people think 4.0 beta would be released at Exilecon 2023 just because Bex said that theory is bs and the game is "a while out"? Ok then... I don't need to apologize for them, the closest thing of an official statement we have is "it will be released when it's ready". Personally, I don't think they would start releasing teasers and revealing the new logo if the beta were a couple of years away, but again, that's just speculation. And again, we don't know if 4.0 is coming soon or not. |
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It will be nice to get Exilecon out of the way just so at least some of the conjecture can be put to rest.
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" This right here, I'd also add that an argument can be made that KFC, and the various pop music influencer type cross overs probably cost far more money than they brought in. Next to no crossover between Billy Elish fans (and the fuck like ademon one who i am too boomber to remember the name of) and people who love the idea of killing Demons in a videogame. Nor Chloe Ann Morwhatsherface fans and RPG game buyers. Did those get some sales that would not have otherwise happened? Oh sure absolutely... some percentage, probably tiny of people who like those things found out about a hyped up videogame and bought it... give half that to something like Ramstein or a quarter of it to something like Jinjer and you probably get more actual crossover sales from people who didn't know about the game but have maybe heard of the IP and are much much more likely to be game buyers. Pandering to players who don't want consequences for their mistakes is a perfect description of what went fundamentally wrong with D3 and 4. Last edited by alhazred70#2994 on Jun 23, 2023, 8:05:16 PM
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" most of blizzard was created by great games... the idea that they were created by marketing is an extremely uniformed take. Warcraft, Starcraft, Diablo, D2 all just rested on being extremely polished products for their time made by passionate gamers who wanted to make the best games possible. Most of those dev's and I';d argue ALL of the actual most talented most inspired creators like David Brevik no longer work for the company named Blizzard... Their IP does most of the heavy lifting, and the marketing for D4 is laughably inept, mistargeted and the butt of constant memes and question marks. The millions of dollars paid to extremely off target pop musicians and fast food places that are mostly popular with 60 year old's is arguably a clear sign of massively wasted marketing budget. Sure there's a 68 year old in Idaho who bought D4 because he saw a cardboard cutout when he was buying his weekly bucket of chicken... I'd bet they paid tens of thousands of dollars per sale from some of the most out of demo brand and low crossover targeting. Pandering to players who don't want consequences for their mistakes is a perfect description of what went fundamentally wrong with D3 and 4. Last edited by alhazred70#2994 on Jun 23, 2023, 7:54:12 PM
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"Better to remain silent and be thought a fool than to speak out and remove all doubt." - Abraham Lincoln Last edited by DarthSki44#6905 on Jun 23, 2023, 8:47:47 PM
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" the only argument i can make against that is ???? Pandering to players who don't want consequences for their mistakes is a perfect description of what went fundamentally wrong with D3 and 4.
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" There's this one line that the devs said on the ~week two podcast, where they said quote 'the vast majority of the players have not yet finished the campaign'. Are those PoE, D2, D3, or any other ARPG players? No, everyone from that demographic finished the campaign a lot faster than that. So, the argument that the wide marketing brought no sales is not backed up by anything, quite the opposite actually - D4 is the fastest selling Blizzard game of all time, which makes it easy to argument that that's because they managed to convert a massive number of non-ARPG-players into players... hell, Forbes had an article about D4 seasons. Last edited by Xyel#0284 on Jun 24, 2023, 6:37:53 AM
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Its not really about the end result though the point is how they got there, D3 held that title too infact I feel like D3 was the fastest selling video game flat out when it was released. There are way more people playing games now though, a much bigger market whether they convinced normies to buy it or not who knows?
Anecdotally the only games that I've seen normies be persuaded to buy is nintendo shit, the Wii was a casual success and the switch is too. Meanwhile D4 was purchased by literally every single person on my battle.net list and I know for a fact they would have with zero marketing at all. The demand for a diablo title was enormous its yet another Blizzard failure that they putzed about with D3 for so long not supporting it but it creates that demand. Its a tough one, i'd love to see some demographics for how many new b.net accounts bought it or what the average game ownership of those that purchased was - you guys expect there to be plenty of new blood and I can respect that outlook but I personally suspect the opposite. |
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" Given I spoke at length about that very issue in another thread (what GGG can put in over time vs essential features of 4.0), assume I mean "the new content": acts, classes, skill gem changes. Not mere incremental improvements/changes, but key features that will not be released outside of explicit 4.0 deployment "in some form". Things GGG cannot afford to piecemeal in without scuttling their own self-proclaimed sequel. The name says it all.
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