Can we rebrand Standard? Call it the Eternal Realm

To better convey what it is and that Standard doesn't end like the typical seasons do.

Renaming something that has had its current name since May 2013 with the goal of having it be more intuitive and cause less confusion is highly likely to backfire.

I don't have an opinion on whether your proposed name is better in a vacuum - but I feel strongly the change should not be made. The name was chosen a dozen years ago - it's set in stone.

Perhaps GGG could "John Cougar" the name? Y'all might not be old enough to remember when musical artist "John Cougar" changed his performance name to "John Cougar Mellencamp," and then to John Mellencamp. =^[.]^=

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Raycheetah#7060 wrote:

Perhaps GGG could "John Cougar" the name? Y'all might not be old enough to remember when musical artist "John Cougar" changed his performance name to "John Cougar Mellencamp," and then to John Mellencamp. =^[.]^=

But why should they do that

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ArtCrusade#4438 wrote:

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Raycheetah#7060 wrote:

Perhaps GGG could "John Cougar" the name? Y'all might not be old enough to remember when musical artist "John Cougar" changed his performance name to "John Cougar Mellencamp," and then to John Mellencamp. =^[.]^=

But why should they do that

It was merely a modest proposal. =9[.]9=

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Raycheetah#7060 wrote:

Perhaps GGG could "John Cougar" the name? Y'all might not be old enough to remember when musical artist "John Cougar" changed his performance name to "John Cougar Mellencamp," and then to John Mellencamp. =^[.]^=

Oh yeah, i remember this guy very well.

On Topic: Standard it has been, will be and shall be forever.
Not to disagree with the OP Suggestion, but like Sarno said, a change would raise questions and hurt the well known brand.

The Void would be a better name for standard

Should they have called Standard something else?

Yes.

Should they change the name now, after 13 years?

No.