In-Game Guild Finder and Customizations - 10 Years later and still nothing. Why? This is so common

In-Game Guild Finder and Customizations - 10 Years later and still nothing...

Why?

This is so common in many games already.
Everyone know that socials aspects of a game give more life to it.

Give some love to social aspects in-game and then people will have one more layer to stay in engage with the game. It is just a pretty logical thing that everyone in the industry know that have a correlations to player engagement.

Not sure of what of all things you will choose to do but this simple thing In-Game Guild Finder and better UI could be implemented for 1.0.